Challenges

Avex Music Publishing (AMP) needed a modern, bilingual website to showcase its extensive music copyright catalog and global operations. The existing site lacked intuitive navigation and required frequent developer intervention for updates. AMP sought a solution that would allow their marketing and legal teams to manage content in both Japanese and English without compromising site security. Additionally they wanted a platform that could highlight new releases and licensing opportunities while reinforcing the Avex brand’s reputation for creativity and innovation—all on a stable, scalable foundation capable of handling high traffic during major announcements.

Solution

Rain Interactive designed and built a secure Drupal-based website with full bilingual support. We collaborated with AMP to define clear content workflows and implemented a user-friendly CMS interface that empowers internal teams to publish updates, press releases, and catalog information without technical assistance. The site features intuitive navigation optimized for desktop and mobile devices and includes built-in security measures to protect intellectual property. Rain also produced key visual and written content assets to launch the site and provided training and documentation to ensure AMP’s team could maintain and expand the platform independently.

Outcome

The new AMP website delivers a seamless bilingual experience that aligns with Avex’s creative vision and operational needs. Internal teams now manage content quickly and securely, reducing reliance on external developers and accelerating time to market for new releases and licensing announcements. Mobile and desktop performance improved significantly, leading to higher visitor engagement and longer session durations. Ongoing maintenance and support from Rain Interactive have ensured the platform remains up to date and secure. As a result AMP has strengthened its global digital presence and enhanced its ability to connect with partners and audiences worldwide.

 

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